About Us

The driving force behind Evolved Baits’ continued success story is Andy Dixon. Being both a lifelong and highly-accomplished angler, Andy has an abiding passion for bait making and an unbending ethos of quality without compromise.

Like so many of us, Andy was introduced to fishing by his father and grandfather and it is was these early travels to the bank that cemented his passion for this incredible sport. He also worked in his father’s aquatic centres, specialising in the importing of high-grade Japanese’s koi and it was working so closely with these beautiful fish that gave him the understanding of their dietary needs.

“Fish and fishing have always been a part of my life,” says Andy “Being competitive in nature, I developed an early passion for the highly competitive world of match fishing, which I still have to this day.
So, to have the opportunity and resources to develop such an incredible range of innovative, unique and highly effective baits, as is in the current Evolved Baits range, is a dream come true. I feel privileged to be able to pass on my knowledge and experience to other anglers. Simply put, it’s confidence in a bag!”

It is this philosophy that Andy and his team live by, using only the finest additives and highest-quality ingredients sourced from all over the world. Evolved Baits have been able to create a product range that is not only highly effective on all waters, but one that ticks all the boxes; good for the fish and great for the environment. This is primarily due to the combination of premium and CE Certified ingredients, combined with a number of essential amino elements and other bespoke components.

Our bait range is entirely free from cheap bulking agents and Andy and his team are constantly striving to innovate and develop new products to benefit both anglers and angling whilst helping to protect the environment.

To ensure the continued success and development of Evolved Baits, Andy has enlisted a number of high-level and extremely well-respected anglers to assist in the advancement of the range including well-known all-rounder and Angling Times columnist, Des Taylor.

“What particularly impresses me is the company’s in-depth knowledge and proactive approach. It is a company run by anglers for anglers. Andy Dixon is committed to quality without compromise, creating unique and incredibly effective products.”

If you have any questions, the Evolved Baits team are always on hand to help!

email: andy@evolvedbaits.co.uk