About Us


Andy Dixon is the driving force behind the development of Evolved Baits and the formulation of innovative products with a ‘quality without compromise’ ethos. Andy is an experienced and accomplished Angler with a passion for innovation.

“Fish and fishing have always been a part of my life” says Andy, “Introduced to Angling like so many by my grandad and dad, from an early age I worked with my father in his aquatic centres specialising in importing Japanese Koi Carp. Being competitive in nature, I developed an early passion for match fishing, which I still have to this day.

To have the opportunity to develop innovative, highly effective baits, using only finest ingredients available from across Europe, is a dream come true. What angler would not want to create and produce bait that is not only effective in terms of catch rate, but also good for the fish and the environment? This is all down to the high quality, fully certified ingredients, combined with essential amino elements.

Our range has already been acclaimed for great results and is being heralded by renowned specimen and match winning anglers whose opinions we trust. I will continue to strive to bring innovative baits that improve your catch rate.”

We have enlisted a number of key anglers to assist in the development of our products covering all aspects, including match, specimen and pleasure fishing.

Among the key signings is well known all-rounder and Angling Times columnist Des Taylor, who has a weekly Facebook Friday night hour-long fishing blog on his Des Taylor Angling page.

“The birth of Evolved Baits marks an exciting period for me” says Des, “As an all-rounder who catches anything from dace to the biggest fish, it is great to be involved in the development and creation of better baits for anglers. Anyone, from beginners through to highly accomplished anglers, can benefit from using Evolved Baits.

What particularly impresses me is the proactive attitude of Evolved Baits. It is a company run by anglers for anglers and Andy Dixon has a truly progressive attitude to creating better baits.

Over the years I have formulated a few mixes to catch specimen fish and it is great that Evolved have given me the opportunity to work alongside them and put together a small range of products that will help put more fish in your landing net.

These are all baits that have caught me specimen fish and quickly, for I know the average guy has not got weeks to spend on the bank waiting for a take."

We are constantly striving to innovate and develop new products to benefit Anglers and protect the environment. We use recyclable packaging where ever possible and encourage all anglers to dispose of packaging responsibly. We are committed to caring for the environment we love and protecting the reputation of the sport we love. We hope you enjoy the rewards of Evolved Baits!

Tight lines!

Andy Dixon

email: andy@evolvedbaits.co.uk